Have you been struggling to get your articles seen and read?
This is the case for thousands of bloggers who put tons of effort into creating amazing content, but then get disappointed when their post only gets seen a few times and then disappears.
This is extremely frustrating and is often the reason people get discouraged from blogging. The truth is: more than
The truth is: more than 2,000,000 new blog posts are written every day.
Consequently, making your content stand out from everything out there is arguably the hardest and most important part when starting your blog. no matter how good or how valuable an article is, it is worthless until it gets seen by the right people.
No matter how good or how valuable an article may be, it is completely useless until it gets seen by the right people.
That’s why you need to push to get your content in front of your target audience and start getting your blog read by actual people.
If your content is good enough, this will naturally lead to it being shared, gaining authority and eventually ranking for various long-tail keywords.
This guide will go through 11 different methods you can (and should) use regularly to start seeing a significant increase in your blog’s traffic.
1. Guest BloggingThis is one of the most common & popular methods that marketers use to promote their blog posts since landing a single guest post on a popular blog can dramatically help your blog take off and get the attention it deserves.
It’s simple: you offer to write an article for a popular blog in the same niche as you.
Once it gets posted, your blog will gain tons of exposure and plenty of new readers. Here’s how to go about this:
Finding Relevant BlogsFirst off, you need to find blogs that have the same target audience as you – if they don’t, your content will be irrelevant and a guest post won’t help you get anywhere.
One way you can use to find relevant blogs is by going through popular blog directories and searching by category.
Browse through the blogs listed under your category and look for popular blogs that you think you could write for. If you aren’t a very good writer, stick to smaller blogs until you feel more confident with your copywriting skills.
Here are some popular blog directories:
Coming Up With a Great IdeaBefore pitching your idea to the author, you want to make sure that you have a worthy post idea to suggest.
Look through their recent content and think of a post idea that they would be excited about and would want to have on their blog.
Come up with at least 3 good content ideas to suggest for each blog you would like to write for. You also want to make sure that your content is original and new
If your post is a generic topic that’s been covered over and over again, you might as well forget about being featured right now.
Pitching Your Post IdeaOnce you’ve come up with original, relevant and exciting content ideas to pitch, it’s time to actually reach out and get in contact with the writer of the blog you want to get featured on. Here is are some key points:
- Introduce yourself and your work
- Compliment what they do
- Pitch your guest post ideas and the major key points you would talk about
- Explain why your post would bring value to their blog
- Be polite, proper grammar
It’s better to interact with the author on their blog and on social media beforehand, but if you choose to make your first impression by email – make sure you seem professional.
Take your time to write a great pitch email since it could very well be the deciding factor on whether you will get featured or not.
Also, remember to keep it short. Most bloggers are really busy and don’t have a lot of time dedicated to reading emails. Get to the point quick and make your email as interesting as possible.
Here’s an example of a template you could follow when writing your email:
Also make sure to quickly summarize each of your post ideas with a couple of bullet points about the core components of the article, and a good potential headline.
2. Being Active on Social MediaSocial media has come sure come a long way.
Where it stands, it’s one of the best ways to promote your blog content online for free. In fact, over 2.3 billion people have active social media accounts, and internet users have an average of 5.54 social media accounts per person.
There’s no denying the fact that social media is huge.
Depending on what niche you are blogging about, the social networks most important to you will vary – you need to find out which social network your target audience hangs out the most.
You should also consider how many social media users are active on respective networks (taken from an infographic by Search Engine Journal):
By working on building a significant following and always sharing your content, social media can really help you drive qualified traffic to your blog posts.
Here are some things to keep in mind:
Getting Started…For social media to be worth anything in terms of promotion, you first need to build a reasonable following.
The first obvious step is to completely fill out your profile with at least a profile picture and a cover picture, and a bio that describes you and links to your website.
Blogging Wizard (which by the way has great content if you’re trying to start a blog) has a clean twitter profile: visually appealing pictures and a good attention-catching bio that will motivate users to click through to the blog.
Then, start integrating links on your website and in your author bios. If you have no traffic coming to your blog, a good way to get followers is to find relevant accounts to follow.
A lot of people will follow you back – if you’re following relevant accounts to your niche, it isn’t unlikely that they will visit your blog.
Knowing Your Target AudienceThe best way to get attention from your target audience is to talk about things they’re interested in.
A good way to do this is by creating a persona for your target audience – this means creating a model of what the ‘ideal’ or average reader is for your blog.
Here’s a template that you can use to create your audience’s persona:
If you pay attention to all these details when writing posts for your social media account, you are sure to get good interaction from your followers and sometimes lots of shares.
The goal is to craft interesting posts that offer a solution to one of your persona’s recurring problems or conflicts.
Engaging with Popular InfluencersFirstly, you need to identify the top influencers in your niche (an influencer is a specific target that you know has the power to influence your business).
In this case, you’re looking for other bloggers who have a large following of mostly people in your target audience. Find the top influencers in your niche and start paying attention to them very closely – show that you are paying attention to their posts by commenting or sharing their posts and by starting conversations with them whenever you see the opportunity.
If you do this regularly, you will start being noticed by these authority figures in your niche and they might eventually return the favor and share your content.
Even if they don’t, doing this still creates valuable business relationships that will come in handy in the future.
Once you know someone, landing a guest post or some sort of collaboration is much more likely then if you’re a stranger to them.
Participating in ConversationsWhenever you can, engage in conversations and talk to your target audience. If you do this regularly and add value to conversations, people will like you and often follow your profile.
On twitter, a great way to do this is to participate in twitter chats. Twitter chats work by using a specific hashtag for the chat and then replying to the original post.
Here is a great resource for finding twitter chats relevant to your niche that you can engage with. If your happen to have a relevant piece of content to the topic of the chat, you can also jump on that opportunity and share it to drive traffic to your blog.
Be Interesting!The key to generating a significant following on social mind is to be interesting and make people actually like you.
This won’t happen overnight – you need to be constantly engaging and posting good content if you really want to leverage the true power of social media.
There’re many different things you can do to be more interesting:
- Ask questions that incite conversation and discussions
- Share interesting & relevant facts or information
- Retweet or share successful posts from your influencers
- Post interesting or funny images relevant to your niche
- etc… Be creative!
Since you should be regularly sharing your blog posts on your social media accounts, you want to make sure that your content is interesting and valuable.
In fact, 94% of users consider the value and utility that the information they share will have for their audience. The better your content is, the more it will get shared.
3. Outreaching to Top InfluencersEngaging with the top influencers in your niche is something you should always focus on doing.
A single share from a relevant blogger can drive tons of targeted traffic your way and can really help you get that exposure you’ve been struggling to get.
Don’t start emailing every blogger in your niche to share your content yet!
The truth is – bloggers get tons of emails like this a day and frankly don’t really care. If you want to see any actual results with your outreach, you need to do it professionally and have a good strategy.
Here’s a rundown of the important steps:
Getting Noticed Prior to Doing AnythingComment on their blog posts. Engage with them on social media. Bloggers like helping out their readers and they will be happy to answer your emails if they recognize you.
You have a much better chance of succeeding with your outreach if you take the time to connect with your target first and aim to actually become friends with them.
Remember that the goal isn’t to get a single share from your influencer but to build a business relationship where you can help each other back and forth over time.
Good luck becoming friends with someone by asking them for a favor immediately!
Doing Something (Or Multiple Things) For ThemSince you are the one who is in need of help and not the other way around, it’s good practice to help them before asking them to help you. Here are some examples of what you can do:
- Sharing their blog posts on your social media
- Linking out to their content in your posts
- Mention them in your posts
- Give them a free trial to your product
If you can combine these and show that you’ve done a lot for them, bloggers won’t mind helping you out by sharing your content or giving you a backlink.
Personalizing Your EmailSince bloggers get so many automated outreach emails, it’s important to make sure that your email stands out. Talk about them – ask a question about of their posts, compliment their work…
By doing this, you let them know that you aren’t a bot and that you actually took the time to write your email. If you don’t do this, you’re at high risk of just being ignored and not getting a response back.
This is an awesome example of how you can personalize a quick outreach email. Not surprisingly, his content was shared by 4 out of 8 of the influencers he sent this email out to.
Asking For Your Content to Be SharedOnce you’ve personalized your email and have done a couple favors for them, you can ask for help back. The best way to do this really depends on the approach you’re taking with your outreach.
The key is to not sound desperate when asking and just to be casual about it. Make sure you’re not forcing it – if you don’t have the opportunity to ask in a certain conversation, don’t rush it and just wait for the next opportunity.
Email exchanges with influencers in your niche is never a waste of time since having good connections is the foundation of building a business.
In this great example from JeffBullas, not only does he open with a killer intro that really kicks off the tone for the rest of the email but the way he asks for his content to be shared is also on point.
He doesn’t specify how he wants his content shared – that is entirely up to them and you should be happy with anything you can get.
He also gives a reason why sharing his content would be beneficial to them: “help make them [his readers] aware of some of the great internet marketing content”.
Featuring Influencers In Your ContentThis is by far one of the best ways to get high success rates with your email outreach.
Talk about some of your the top bloggers in your niche in your posts and let them you about it – people love sharing content that says something positive about them.
This being said you can also do mega-posts where you feature a bunch of top bloggers and reach out to all of them.
These kinds of posts have been known to drive huge amounts of social traffic when the content is good and the outreach is planned and executed well.
Here are some ideas for these kinds of posts:
- Expert roundups (Ask a good question to the top figures in your niche and make a round-up post with all of the experts’ opinions)
- “Top 11 best articles on…” (Sum up your favorite content about a topic and let the writers know they made the list!)
- etc… Be creative!
For example, this expert roundup post on Time Management Chef resulted in over 1500 social shares and more than 20000 page views… not bad!
You can build your blog readership solely through email outreach if you really take the time to research and prepare beforehand. Remember, bloggers get tons of emails like yours daily and you have to stand out if you really want your content to be shared.
4. Being Active on ForumsForums are huge targeted communities of people online. From a marketer’s point of view, that’s a gold mine. However, since forums have been repeatedly exploited over the years, driving traffic from forums isn’t as easy as it used to be.
Don’t get me wrong – if you go about it the right way, forums can still be a great source of traffic for your new blog. Here are the key things you need to know about generating visitors from forums.
Setting Up Your Signature
Your signature on forums is showcased under every post or comment that you write on that forum. This is the best place for you to promote your blog: create a signature that will get seen and that convinces readers to visit your blog.
Here’s an example of a good signature that I found by quickly browsing WarriorForum:
The image catches readers’ attention, and there’s a clear incentive to click on his link. By using a signature like this, you drive some targeted traffic from all forum posts you comment on without having to spam your link everywhere.
Answering Relevant QuestionsNow that your signature is set up, it’s time to start being active in the forum’s community and participating in threads that you can contribute to.
Make sure you write valuable responses and try to be as helpful as possible. The more trustworthy and knowledgeable you are, the more attention users will pay to your profile and signature.
If you happen to have blog content that can answer someone’s question, you can discretely post a link with anchor text in your response – just make sure to not abuse of this as you might get in trouble with the admins.
Start doing this regularly and you will get a steady flow of forum users visiting your blog and reading your content.
5. Providing More Ways for People to Share Your Content with SumoMeSince social shares can really boost your traffic, it’s important that you make your content as easy to share as possible.
SumoMe offers one of the best toolkits for growing your website and the basic features are free for life. The best part about SumoMe is how easy it is for anyone to integrate it to their site – it’s honestly as simple as it gets.
Share ButtonsPretty much every blogger has these because they are fundamental nowadays. Just by adding these dynamic and mobile-optimized share buttons to your site, you will see your content getting shared naturally much more often.
Image SharerImage sharer is a great tool to add to your website if you have a lot of good images in your article (which you should). All it does is gives readers the option to share the image when it is hovered over.
Here are the results Jon Dykstra got when adding Image Sharer to one of his websites:
HighlighterHighlighter is another great SumoMe feature that allows you to select parts of your content and make them easy to share. If you have a lot of statistics or facts in your posts, you can highlight them and watch your social shares go up.
Making sure your content is easy to share should be one of your priorities and thanks to SumoMe, it’s hardly a problem.
6. Sharing Presentations on SlideshareSlideshare is a social network where you can share slide-based presentations about various topics.
Given the fact that Slideshare gets more than 60 million unique visitors a month, it’s hard to deny the impact that it could have in terms of driving traffic to your blog.
If you regularly spend time creating good and informative presentations, you will start getting a constant flow of new visitors to your blog.
First off, you need to pick a topic relevant to your blog that you can share some expertise on. You will need to research the subject you pick and find the abolute best information to include in your presentation.
Then, you need to make a visually appealing presentation that compiles all the best information about the subject. You can do this by finding good looking powerpoint templates (and customizing them with your own images if possible).
The better your content, the more traffic you will generate (as with anything in content marketing).
7. Anwsering Questions on QuoraYou’ve probably heard of Quora before if you tend to ask questions to search engines. It is a huge community where people can “promote knowledge and ideas” about any topic you could possibly think of.
Quora has now reached 100 million monthly visitors and can really help drive traffic to your website if you start being an active and helpful member.
The first step is to sign up and create a nice and complete profile. Make sure that you include a link back to your blog in there too.
Then, start following the topics most relevant to your blog and start answering questions. Only post valuable answers and link back to some of your blog content if applicable.
People will trust you more based on how helpful your answers are, so make sure to take your time and write something you are proud of.
8. Submitting Your Blog to DirectoriesA great and efficient way to promote your blog is to submit it to popular website directories and get authority links. Directories categorize websites and blogs based on what the content is about.
Not only can they help refer people to your blog, they also provide high authority backlinks to your site which helps improve search engine optimization.
Here are some well-known directories that you can submit your blog to:
Some of these directories are really strict and getting approved can take a while, but the authority it brings to your blog is worth it.
9. Regularly Commenting on Relevant Popular BlogsIf you’re serious about growing your blog, you should already have identified your biggest potential influencers and should constantly be trying to connect and network with them.
One great way to go the extra mile is to regularly comment on their blog posts when they come out and really get your name out there.
Make sure to be as friendly as possible and engage in conversations with the author whenever possible. The more you are recognizable to them, the better chances you have at getting in their inbox and landing some great opportunities.
The format you wanna use is quite simple
Always open up your comment by complimenting them and personalizing the article – showing that you read it and appreciated it.
Then, make your comment worth something: tell a story or an experience you had related to the topic or share some more information about it.
10. Outlinking to Other BlogsI always link out to other useful blog posts from different bloggers in my content because of the many different benefits it can have.
Not only will it make your site a more valuable resource, there’s significant evidence that external linking has a positive effect on search engine optimization.
Reboot conducted a 5 month research on the effect of outgoing links on search engine optimization and here’s what they concluded:
Doing this also encourages people to link back to your content, and helps you get noticed by other influencers in your niche.
To sum it up, outlinking can be really beneficial in the long run and is definitely a practice I would recommend to adopt.
11. Lastly… Creating Longer & Better Content!Considering the amount of content created on the internet everyday, it’s getting harder and harder to stand out.
If you want your blog to be seen, you need to start writing longer and more valuable posts that really benefit your readers.
SerpIQ conducted a research examining the SERPs for thousands of keywords. Here’s what they found:
There’s a clear trend that longer content results in higher Google rankings.
You should be aiming to write at least 2000 words for each post – this will not only help you land better rankings, but it will also result in your content getting significantly more social shares.
The better your content is, the better chance it has to be seen by a lot of people. Coming up with that many words can be really hard at times but the key is to really pack as much valuable information on the topic and organizing it in a nice manner.
Here’s how Smart Blogger puts it:
Writing such blog posts isn’t easy and requires a lot of effort. Neil Patel (blogging legend) has a great guide on writing high-quality posts and I highly would recommend it to those who are struggling with their content creation.
ConclusionPromoting your blog is far from easy and requires a tremendous amount of work. However, all the different methods covered in this blog post it will hopefully make the task a bit easier for you.
Remember, consistency is the key with promotion. You won’t see dramatic results overnight but if you do these weekly over a long period of time, you’ll for sure see your efforts adding up.
If you’re serious about growing your blog, I highly recommend that you subscribe to my newsletter. I share only the absolute best & most actionable advice that will help you skyrocket your online income and take your business to the next level.[optinform]
What are you favorite techniques for promoting your content? Let me know in the comments!
Latest posts by Gabriel St-Germain (see all)
- List Building on Steroids: 7 Types of Lead Magnets That Work Exceptionally Well (And Examples) - June 24, 2016
- Long Tail Pro Review & Case Study: How Well Does It Really Work? - May 12, 2016
- 23+ Successful Bloggers Reveal The Biggest Challenges (And Fixes) to Starting a Profitable Blog - May 4, 2016