Long Tail Pro Review & Case Study: How Well Does It Really Work?

Long Tail Pro Review and Case Study

We all want more free traffic, right?

That’s why keyword research is so important – targeting the right keywords could very well be the difference between your online business succeeding or not.

Far too many beginners make the mistake of targeting keywords that are way too broad and competitive – instead, you should focus on finding high traffic long-tail keywords that are easy to rank for.

Long tail keyword vs short tail keyword

Long-tail keywords are basically longer (and more specific) keywords. They make up the majority of all searches – in fact, searches with 5 or more words account for almost 70% of all impressions.

These keywords tend to have much less competition in Google while having higher click-through and conversion rates than broader keywords.

Unless you already have an authority website that has no trouble ranking Google, targeting these keywords is the best way to get the most out of your search engine optimization efforts.

Although you can stick to manually find long-tail keywords, Long Tail Pro makes it incredibly easy to find tons of profitable keywords in just a fraction of the time.

Long Tail Pro logo

70,000 marketers can’t be wrong – Long Tail Pro is definitely one of the best tools out there for finding high traffic keywords that are easy to rank for.

5 Stars

Very fast and reliable, always provides great results.

4 Stars

Seems a bit expensive at first but worth every penny.

Ease of Use
4.5 Stars

Very easy for anyone to use, fast and saves a lot of time.

5 Stars

Great support, get an email reply within hours.

The Good Stuff

   Consistently finds high traffic, low competition keywords
   Saves a crazy amount of time
   Outstanding keyword competitiveness feature

The Bad Stuff

   Recurring monthly subscription


Summary: Long Tail Pro sets the bar for keyword research tools – it’s simply the best way to find high traffic keywords that are easy to rank for in virtually any niche.


Overview: Is Long Tail Pro The Best Keyword Research Tool Out There?

Long Tail Pro is a powerful keyword research tool that was created in 2011 by Spencer Haws of Niche Pursuits, a well-known and respected figure in the online marketing world.

I’ve personally been using this tool for over 2 years now and can confirm that it works incredibly well. In my opinion, it is the best keyword research tool available on the market today and I would highly recommend it to anyone regardless of their skill level.

The power of long tail keywords

The main focus of this tool is to find long-tail keywords that are easy to rank for – and it does exactly that.

There’s a reason more than 70,000 marketers worldwide use it – because it works incredibly well.

It enables you to quickly pull up the best keywords for your niche and get a detailed report on how hard it would be to rank for them, basically automating the whole keyword research process from start-to-finish and helping you save a tremendous amount of time.

Although you can conduct successful keyword research with free tools like the Google Keyword Planner and UberSuggest, Long Tail Pro can help you get much better results in just a fraction of the time.

You also get the amazing “Keyword Competitiveness Score” which is a very accurate metric that estimates how hard it would be to rank for any keyword.

Who Is Long Tail Pro For?

   Anyone struggling to find high traffic keywords that are easy to rank for    People who want to save tons of time on keyword research    Anyone who is looking to increase their site traffic    Marketers looking to find new niches    People looking for a battle-tested keyword research tool with a modern interface

Key Feature #1: Generate Thousands of Great Keyword Ideas in Seconds

With Long Tail Pro, generating thousands of keyword ideas is a breeze.

To get started, all you need to do is find a couple of seed keywords – these should just be basic keywords to start generating more from.

With each seed keyword, Long Tail Pro can generate up to 800 keyword ideas – that’s upwards of 4000 keyword ideas with only 5 seed keywords!

Just head over to the keyword research tab and add your seed keywords in the ‘Generate Keywords’ section.

You can also check ‘Add Your Own Keywords’ if you want to important an existing list of keywords from another program, for example Google Keyword Planner.

Adding seed keywords Long Tail Pro

Using just the keywords ‘blogging tips’ and ‘make money blogging’, I was able to generate 1134 keyword ideas.

The results are presented in a nice modern looking interface with tons of options to filter and sort the results.

Keyword Research with Long Tail Pro

Getting this kind of results just isn’t possible with free keyword research methods. Long Tail Pro basically does all the work for you in a fraction of the time and can easily generate thousands of keywords in virtually any niche.

Key Feature #2: Judge Ranking Difficulty With The Keyword Competitiveness Score

This in my opinion is Long Tail Pro’s best feature and is what makes it so game changing.

It basically calculates how hard it is to rank for a certain keyword based on several different factors and gives you a score on a scale of 1 to 100.

Keyword Competitiveness Score Long Tail Pro

Although no algorithm can perfectly measure how hard it will be to rank for a certain keyword, Long Tail Pro’s keyword competitiveness score is about as accurate as it gets thanks to constant testing and updates.

This score enables literally anyone to make a professional decision on which keyword to target without needing any SEO knowledge.

Keyword Competitiveness Score Long Tail Pro

The most common mistake that beginners make is targeting keywords that are way too competitive. It’s easy to avoid this with Long Tail Pro – just stick to keywords that have a low or moderate keyword competitiveness score (ideally under 30).

That way, you won’t waste any time trying targeting keywords that are virtually impossible to rank for.

Key Feature #3: Advanced Competitor Analysis

Another great feature that Long Tail Pro has is the ability to pull up everything you need to know about the pages currently ranked for a certain keyword.

This differentiates Long Tail Pro from most free tools like Google Keyword Planner that give absolutely no information about the competition for organic search results.

In just seconds, you’re given the entire SEO profile for the pages currently ranking on Google – this includes many metrics like page authority and the number of backlinks.

This is really useful to help paint a clear picture of exactly what it would take to rank for a certain keyword.

Long Tail Pro Competitor Analysis

Just click on any keyword or manually enter it in the ‘Competitor Analysis’ tab and you will be presented with all of this information.

Watch this video to learn more about Long Tail Pro…

Case Study: Is It Worth The Price?

The most common reason for not using Long Tail Pro is the price tag – I mean, a 37$ monthly subscription can seem quite expensive at first. However, what most people don’t realize is how easy it is to get the tool to pay for itself when used properly.

Lewis Odgen from Cloud Income wrote a case study about starting a niche blog site where he created multiple articles and targeted keywords that he found using Long Tail Pro.

In general I am looking for keywords with competition less than 35, preferably under 30.Lewis Odgen

Just over 4 months later, his was already generating him an income of over $900 per month on auto pilot all from AdSense earnings. (£625.78 = $903.83)

Adsense earnings for Niche Site

$37 a month doesn’t seem so expensive anymore, does it?

By targeting the low competition keywords you can find with Long Tail Pro, you can easily get enough traffic to your site to cover the cost of the software and more.

Had he performed the keyword research with free methods, it is unlikely that the outcome would have been the same.

By using Long Tail Pro, you’re basically making sure that you are targeting only the most profitable keywords and taking full advantage of free traffic from search engines.

What Experts Say About Long Tail Pro…

Long Tail Pro is the best keyword research and blogging idea tool I’ve ever seen. This software has gotten me really, really excited and it’s a perfect tool for businesses serious about content marketing.Marcus Sheridan

Marcus Sheridan

I’m a fan of Long Tail Pro! It’s a powerful keyword research tool that I’ve used and am very impressed. I definitely recommend Long Tail pro. It’s a must-have tool for any SEO or Internet Marketer.Pat Flynn

Pat Flynn

Long Tail Pro makes keyword research easy by finding all the high traffic, low competition keywords in any niche. 5/5Matthew Woodward

Matthew woodward


As you can clearly see, the program is loved by some of the most reputable internet marketers in the world. With a program so universally loved and trusted, it’s hard to go wrong.

The Bottom Line

Although it can be a costly investment up front, it is easy to make the money back by using the software and much more. Just the amount of time you save by using this program is worth the price tag.

Long Tail Pro logo

Since keyword research is at the very foundation of your organic search traffic, is it imperative that it is done right – and Long Tail Pro makes that easy to do.

I would highly recommend it to anyone looking to take their website SEO to the next level.

The Definitive Guide to Finding Long-Tail Keywords And Skyrocketing Your Search Traffic

The Ultimate Guide to Finding Long Tail Keywords

Have you ever spent hours writing a great piece of content, only to get disappointed later on when noticing that it only accumulated a couple of hits?

If this is you, don’t worry―you’re not alone. Getting noticed one of the most common challenges new bloggers face simply because of how crowded the internet is nowadays.

However, there’s a solution.

If you know anything about SEO, you know that keyword research is arguably the most critical and important part of the whole process.

Most new bloggers resort exclusively to the Google Keyword Planner tool for all their keyword research purposes, which is fine except for one important detail…

By doing so, you are finding the same keywords as everybody else. The result?

More competition for the top rankings and less traffic for you.

In this guide, you will learn how to look past the Google Keyword Planner tool and find targeted long-tail keywords that are much easier to rank for.

Let’s get started!

What Are Long-Tail Keywords?

Long-tail keywords are simply keywords that consist of four or more words. In other words, they are longer and more precise keywords.

The majority of search engine queries consist of these keywords. In fact, searches with five or more words account for almost 70% of all impressions.

On top of that, long-tail keywords have also been found to have higher click-through rate and conversion rate than shorter keywords.

Long-tail keywords conversion rate and ranking difficulty graph

These findings can be explained by considering the user’s intent behind the search.

Think about it – someone who searches the keyword “running shoes” is still researching and in most cases isn’t ready to make a purchase.

However, someone searching for “red Nike men’s running shoes size 11” knows what they are searching for and therefore are much more likely to buy right away.

Long-tail keywords target people who are later in the buying cycle and therefore more likely to get you a conversion.

The 4 Phases of User Intent

It’s important to create content that directly reflects the long tail keywords you are targeting to provide a good user experience.

Google is continually optimizing its ranking algorithms to provide it’s users with a better experience by offering more accurate search results.

To remain one-step ahead of your competitors, you must strive for:

  • High click-through rates
  • Low bounce rates
  • Long time on-site

By examining the user intent behind the keywords you’re targeting and adapting your content in parallel to that, your user satisfaction will go through the roof.

Why User Satisfaction Should Be The Focus Of SEO

User satisfaction is now one of the most important factors for SEO and therefore needs to be the primary focus for content-creators.

To rank well, you need to write great content that corresponds perfectly to the keywords you are targeting.

With Long Tail Pro, you can generate thousands of profitable long-tail keyword ideas in just seconds. It’s my favorite keyword research tool and would highly recommend it to any serious internet marketer. Check out my review of Long Tail Pro here.

Step 1: Brainstorming Keywords

First off, create a Google Sheet where we will be tracking all of our keywords. Start by copying the template shown below as a guideline.

Keyword Research Template Sheet

We’re going to use this sheet to gather all the potential keywords we can find, and then thin out our list by analyzing the volume and competition.

Save your template on Google Sheet and keep the link. Every time you need to perform keyword research, you can come back to that link and create a new copy of the document.

To get started, you need to write down all the keyword ideas you can think of and put them down.

For example, if you wrote an article on how to start an online store, your brainstorming would look something like this:

  • How to start an online store
  • Step-by-step guide to starting an online store
  • Starting an online store
  • How do you start an online store
  • Creating an online store

Remember that SEO is no longer about creating content with the right keywords anymore – it’s about creating content that answers the questions implied by those keywords.

Spend a couple of minutes thinking about which keywords people would use to find your content. The more relevant your content is to the keywords, the better rankings you will achieve.

Step 2: Expanding Your List With UberSuggest

UberSuggest is a great free tool to help you find more keywords. It works by scraping the search engine suggestions for a particular keyword.

Start by typing a broad keyword from your list and hitting suggest. Try with a couple of different keywords until you have a big list of keyword suggestions.

Example UberSuggest search
This quick search returned more than 150 keywords. Now, you want to narrow it manually down by selecting only the good ones.

Only pick the keywords that could make sense in a sentence, so that you can insert it throughout your article without it looking out of place.

Selecting keywords on UberSuggest

Then, switch over to the “Keywords Selected” and copy them over to your Google sheet.

Copying keywords from ubersuggest
Try a variety of different keyword variations and synonyms and you will find tons of long-tail variations with barely any work.

Continuing with the example above, here’re more keywords variations I would try:

  • start online store
  • how to online store
  • how to eCommerce
  • start online shop
  • make online shop
  • etc…

Find as many good keywords as you can with UberSuggest and copy them over to your Google Sheet.

Step 3: Generating Even More Keywords with KeywordShitter

Despite its name, KeywordShitter is a great tool.

When used correctly, it enables you to generate an infinite amount of surprisingly good keywords.

To get started, just copy your list of keywords from the sheet into the main box of the program.

Generating keywords with keywordshitter

Once you press “Shit Keywords!”, it’ll go crazy and generate a ton of long-tail keyword variations.

Of course, all of these aren’t greatas you can see below, a lot of these are irrelevant, but there’s also a surprising amount of original long-tail keywords that can make the cut.

Good long-tail keywords from Keywordshitter
You then want to go through the keywords and copy the good ones over to your Google Sheet.

You would be surprised at how effective this isKeywordShitter can usually find keywords you would never think of on your own.

Once we’re done making our list, we will gradually thin it out to find our winning keyword.

Step 4: Seeing Which Keywords Are Performing Well For Your Competitors

Another great way to find possible keywords is by spying on your competitors.

There’s more than one way to do this, but I’m going to show you a free way using the Google Keyword Planner tool.

Finding your competitors is easy: they are the websites currently ranking on the front page of Google for your main keywords. For example, for the “How to start an online store” niche, one of my competitors would be this site.

Example Competitor Search Result

To begin spying on them, head to the keyword tool and press “Search for new keywords using a phrase, website or category”.

Just copy their URL over to the Keyword Planner and press ‘Get ideas’.

Using Keyword Planner to Find Competitors Keywords

Then, click on the “Keyword Suggestions” tab and voila!

Long-tail keywords with too high volume

The first few keywords Google gives back are mostly useless as they are too hard to rank for, and we’re specifically looking for long-tail keywords with little competition.

However, as you go through the pages, you will find tons of useable suggestions (799 using just the website above).

Finding long-tail keywords with Google Keyword Planner

Do this with a couple of your main competitors and you will surely find some good, high-quality keywords.

Copy over all the keywords you find back to your sheet.

There are more advanced tools out there that can find your competitors best-performing keywords very efficiently, but they are quite costly.

None of the less, these deserve a mention as they are great tools:

>> Ahrefs Position Explorer

>> SEMrush Competitive Research

>> SpyFu Keyword Research Tool

Step 5: Searching Quora For Possible Keywords

The reason Quora is such a great tool for marketers is that it provides insight on the exact words our target audience uses to get answers to their questions.

Not only is it a great tool for finding keywords, but it can also be a great tool to help generate ideas for future content.

Think about it: why would someone ask a question on Quora?

Because they probably couldn’t find the answer with a simple Google search.

Ranking for the keywords in that question would then be easy since the websites currently ranked for them were unable to respond to the question correctly and therefore must have low user satisfaction.

If this is the case, you have the opportunity to out-do them and take their spot on the front page.

Here’s how to go about finding keywords with Quora:

Type your niche into the search bar at the top and find a corresponding topic section.

You want to pick the topic that best matches your nichein my case; this would be “E-Commerce Websites”.

Quora Keyword Research

Then, browse through the questions and look for possible keywords that you could use.

Quora can have some unique keywords if you look well enough. Here’s an example of a keyword from Quora:

Finding Long-Tail Keywords on Quora

Another great way to find more long-tail keywords with Quora is by using the search section instead of browsing a topic.

To do so, just type in your keyword and press the “Search” option under all the topics.

How to search quora for keywords

Just with that single keyword, I was able to find two new keywords on the first page.

Finding Long-tail Keywords from Quora Search

Run a couple of different searches with your core keywords and you should be able to rack up a good amount of keywords from Quora.

Once you’re satisfied, copy them over to your Google sheet.

Step 6: Narrowing Down Our List With Keyword Analysis

Depending on how in-depth you went with your keyword research, you should have quite a few keywords copied down on your sheet by now.

Here comes the fun part: narrowing it down to only the best ones, and picking a winner.

To do this, we are going to use the Google Keyword Planner tool once again since it provides the most accurate keyword data.

Copy all of the keywords from your Google sheet over to the Keyword Planner in the “Get search volume and trends” tab and hit ‘Get search volume’.

Getting search data from Google Keyword Planner

Doing this lets you see the average monthly searches, competition and the suggested bid for your keywords.

Google Keyword Planner search data results

You’ll want to export this data to CSV so you can copy it back to your Google Sheet. Copy all the keywords that have search data for it and replace the original list of keywords.

Keywords With Search Data

You’ll also want to copy the volume (monthly searches) and competition over to the Google Sheet.

This is what my Sheet looks like now:

Keyword Research Result Without SERP With this information, we already have enough data to make an informed decision.

At this point, you want to narrow it down to only the best long-tail keywords that you found. I usually recommend aiming for keywords with monthly searches anywhere between 40 to 300.

You should also consider how well a particular keyword will integrate within your content. For example – “how to build an online store” is a much easier keyword to use in an article than “starting online store essential checklist”.

Sheet of possible keywords with highlighted winners

Unsurprisingly, the competition for keywords related to starting an online store is quite high – that’s because it is a very lucrative niche which a lot of established competitors.

Keep in mind that the competition score that Google gives you isn’t all that relevant to SEO.

In fact, it’s solely calculated based on the number of people who are bidding for this keyword on AdWords.

While this can give you an idea of how hard it would be to rank for a particular keyword, you shouldn’t totally disregard a keyword just because of its competition score.

Keep in mind that user satisfaction has become a primary focus in SEO – if Google sees that users are reacting well to your content, your website will naturally start ranking for other similar long-tail keywords.

For example, if I manage to rank for the “how to build an online store” keyword and my content is good enough, Google might start ranking my website for other keywords such as:

  • How to establish an online store
  • How to launch an online store
  • Creating an online store

In other words, if you focus the user intent behind a keyword and create outstanding content accordingly, you will see a dramatic increase in your search traffic.

Step 7: Analyzing The SERP Of Your Winning Keywords

As you may know, SERP stands for “Search Engine Results Page”. It is the page that you see whenever searching for something on Google or any other search engine.

From an SEO point of view, this page carries a lot of value – it allows us to get insight into how hard it would be to rank your content for any given keyword.

To do this, I use SEOquake – a free plugin that you can get for most modern browsers that allow you quickly to see all the critical SEO data about the search engine results.

Install the plugin and search Google for your keyword like you normally would.

The first thing I notice on the SERP for the keyword “How to build an online store” is the number of ads at the top of the page.

Search result with AdWords ads

Having a lot of paid ads means that it’s a very profitable keyword, but also that there’s a lot of competition.

Scrolling down to the organic search results, this is where you can find all the SEOquake insight into the pages that are currently ranking for your keyword.

Analyzing SERP page to find weak points

As you can see, the SEOquake plugin provides us with a lot of information to give you an idea of where your competitors stand.

Since user satisfaction is the key to SEO, you can also see how your content compares to your competitors’ by simply going to their page and reading it.

Does your content provide more value than theirs?

If the answer is yes, then you and Google are on the same side, and the ranking will inevitably shift in your favor.

Analyze the search engine result page for your all your keywords, and then pick the one that has the highest potential for generating organic traffic.

Some factors to consider are:

  • How hard it would be to rank near the top of the page
  • How many monthly searches the keyword has (I recommend at least 40-50)
  • How hard it would be to out-do your competitors in user satisfaction by creating better content

Once you pick out the best keyword, your research is complete!

All that’s left to do is optimize your content for that keyword and work on getting onto the front page. Congratulations!


Optimizing your content for the right long-tail keywords is a surefire way to increase your blog traffic gradually.

Follow this step-by-step guide whenever you are creating new content to make sure you nail the keyword research, allowing the rest of the campaign to follow smoothly.

If you enjoyed this content, please consider sharing it with your following and letting me know what you think!

Do you have any tips for finding good long-tail keywords?