List Building on Steroids: 7 Types of Lead Magnets That Work Exceptionally Well (And Examples)

List Building On Steroids 7 Types of Lead Magnet

We’ve all heard the saying…

The money is in the list!

… but what makes email marketing that important?

In short, it allows you to retain your readers and easily re-market to them in the future in a cost efficient manner, allowing you to maximize your profits.

In fact, a study conducted by Direct Marketing Association found that email marketing produces an average 4300% return on investment for businesses in the United States, making it the most cost-efficient marketing channel.

Email Marketing

As a blogger, it also allows you to deepen your connection with your readers and work on gaining their trust, making the process of getting sales much easier.

The best way to quickly build an email list is by using clever lead magnets on your website in an effort to convince your readers to give you their email address.

What Are Lead Magnets?

Lead magnets are actually very simple – basically, they are a gift that you offer to your readers in exchange for their email address.

Here’s an example of a very simple but efficient lead magnet that Noah Kagan uses to build his email list.

Example Lead Magnet Business

This lead magnet is successful because he shows off his accomplishments of starting 2 multi-million dollar businesses and growing an email list of over 700,000+, and then offers his best business hacks for free.

Since most visitors on his site are eager entrepreneurs who want to make it big, entering an email address seems like a fair exchange for a successful person’s best business hacks.

Lead magnets can come in many different shapes or form, and there’s no right way to do it – it entirely depends on what is relevant to your audience.

How To Craft a Relevant Lead Magnet

The most important part of creating a lead magnet is to make sure it corresponds well to the needs of your readers.

You must understand who your target audience is, and what they desire. Once you do, you can then create an offer that is practically irresistible to your target audience.

Target audience graphic representation

The best way to do this is by creating a persona for your audience, which is basically a made-up profile describing the ‘ideal’ reader for your blog.

Here’s an example of what a basic persona could look like:

Buyer persona

You can then use your persona to get a better idea of your audience’s goals , as well as the common problems they face while trying to reach them.

Generally, a good lead magnet should always provide a solution to a common challenge they face, or provide something to help them reach their goals.

If you succeed in doing this, your readers will naturally be really compelled to enter their email and you will build your list faster than ever before.

7 Lead Magnet Ideas

Once you understand the importance of offering something that is tailored to your target audience, you can start brainstorming ideas for your very own lead magnet.

Here’re seven common types of lead magnet that are known to work well for most niches:

1. Free Guide/Report

This is probably the most common type of lead magnet you see online – free access to an exclusive guide or report in exchange for your email address.

Ana from Traffic Generation Cafe uses a free report on how to increase website traffic as the main lead magnet for her website.

Free Report Lead Magnet Example

Since anyone visiting Traffic Generation Cafe is most likely trying to generate more traffic, offering this free report on how to easily get more traffic makes sense.

Chris Garrett offers not one but two free eBooks as a lead magnet on his personal blog, making the offer even more convincing to his readers.

2 Free Reports Lead Magnet Example

In order to be successful with this kind of lead magnet, your readers need to feel like your guide or report can provide them with actual value.

The best way to accomplish this is by addressing the common problems they are faced with, and promising a solution within your guide or report.

2. Discount Coupon

If you sell a product on your website, a simple discount coupon can work fantastic as a lead magnet (depending on how attractive your product is).

Example Lead Magnet Coupon

This is more commonly seen on eCommerce sites but still has the potential to work great on a blog, given that you have a good product.

3. Subscriber-Only Section

Another great way to collect more emails is by opening a “subscriber-only” section with your best content, only accessible to your email subscribers.

Making this requires a lot of hard work and effort due to the amount of content required, but has a lot of potential nonetheless.

Adam over at Blogging Wizard has a section exclusive to his email subscribers full of guides, templates, and checklists related to growing a blog.

Member Only Lead Magnet

Another great example of a successful subscriber-only section is the Digital Marketing Toolbox from Digital Marketer.

Subscriber only content lead magnet

This toolbox is full of guides related to digital marketing and is a great way for Digital Marketer to quickly build their list.

Your subscriber-only section can contain anything you want, such as text and video guides, templates, lists… basically anything that could be of value to your audience.

4. Quiz

When used properly, quizzes can be an extremely efficient way to collect emails faster.

In order to do this, you must create a fun and interesting quiz that will catch your readers’ attention, and ask for their emails at the end in exchange for the quiz results.

Nutrition Secrets – a blog about healthy eating and fitness created as a project by Neil Patel – uses a quiz to collect emails faster.

He does this by placing an attention-grabbing call-to-action in the main menu that links to a short questionnaire about which diet is right for your personality.

Diet Quiz Main Menu Bar

Quiz Lead Magnet Example

Once the quiz is completed, you are asked for your name and email address in order to get the results.

Lead Magnet Quiz Part 2

Quizzes are a very creative way to collect emails and have enormous potential in certain cases when integrated well, like the example is shown above.

5. Checklist/Template

Using a checklist or template designed to make your readers lives easier as a lead magnet tends to work great.

Here’s how Neil Patel does this on his personal blog:

Lead magnet checklist

He creates a checklist for every post covering the main points made in the article and offers it at the start of the post. Here’s what the checklist for the example above looks like:

Neil Patel Lead Magnet Checklist

People are lazy and love skimming through lists – whenever you can, offering something like this is a great way to build your list even faster.

Similarly, this pop-up on Hubspot offers a “Free On-Page SEO Management Template” while reading this article about on-page SEO.

Template Lead Magnet Example

Since on-page SEO is a challenging and in-depth topic, a template like this one can really be helpful to save time and be more efficient.

6. Email Course

Offering a free email course is another great way to attract more email leads.

For example, Money Saving Mom builds her email list by offering a 5-day course covering how to save more money using your smartphone.

Course lead magnet example 1

One positive aspect of using an email course is that your new subscribers expect emails from you, resulting in much higher email open rates.

Benny from Fluent in 3 Months – a blog about learning different languages – offers a “Speak in a Week” course to his email subscribers.

Course lead magnet example 2

If you were trying to learn a language quickly and you were offered a free “Speak in a Week” course, you probably wouldn’t mind giving your email address.

As you can see with the example above, using a course as a lead magnet can work great if you’re willing to put the work into creating it.

Furthermore, you can easily create a sales funnel to integrate within the course to generate more money – everyone wins!

7. Resource List

Since people are lazy and love lists, they tend to work particularly well as lead magnets.

For example, this pop-up on Blogging Wizard offers the “Serious Blogger’s Toolkit” in exchange for entering your email, a great list of tools for bloggers.

Blogging Wizard Toolkit Lead Magnet

Considering that most readers at Blogging Wizard are bloggers who could use some new tools to help them save time, this free list provides tons of value their readers.

Another example of a resource list being used as a highly effective lead magnet is this fantastic landing page from Digital Marketer:

Lead Magnet List Example 2

For the many bloggers who struggle to come up with ideas for new blog posts, having a huge list like this handy could definitely be very useful.

More Tips & Tricks To Create A High Converting Offer…

To make sure that your lead magnet is as effective as possible, here’s some more tips & tricks that you should consider…

Tip #1: Must Appear Valuable

It is extremely important that what you have to offer seems valuable to your readers.

Although you’re offering it for free, no one will be bothered to go through the email process unless they believe they are getting something of value.

Here’s how Neil Patel does this on the Quick Sprout blog:

Quicksprout course

By clearly indicating the $300 value, his readers feel much more compelled to enter their email address and begin the free course.

Conclusion

Although many people today claim that email has become irrelevant today due to social media, that couldn’t be further from true.

In fact, a research by Gigaom found that marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention.

On top of that, email conversion rates are on average three times higher than social media, with a 17% higher value in the conversion.

By using a high-quality lead magnet, you will be able to grow the size of your email list at a faster rate than even before while providing value to your readers at the same time.

Have you experimented with lead magnets on your blog? Let me know in the comments!

23+ Successful Bloggers Reveal The Biggest Challenges (And Fixes) to Starting a Profitable Blog

23 Successful Bloggers Reveal The Biggest Challenges To Starting a Blog

Every day, tens of thousands of blogs are created by people like you and me. However, most of those people never end up making any money with their blog.

Why?

Because they have unrealistic expectations. When looking at the surface, it seems easy to generate a significant income by blogging. I mean, look at Pat Flynn‘s income reports!

Pat Flynn income

The truth is – making money by blogging is far from easy, and anyone who says otherwise has most likely never tried it out for themselves. It requires a tremendous amount of hard work, dedication and most importantly, time.

The road to success is longer than you’d like, but shorter than you imagine.

In an effort to paint a clearer picture of what it takes to generate income through blogging, I personally reached out to some very successful bloggers and asked them this simple question:

Starting a blog that generates income isn’t easy and requires a tremendous amount of work… Based on your experience, what are the biggest challenges to starting a profitable blog from scratch?

The Contributors

Pictures of our experts

Tor Refsland, Matthew Woodward, Zac Johnson, Hernan Vazquez, Tom Hunt, Gina Horkey, Tyler Cruz, Andy Crestodina, Patrick Coombe, Ryan Biddulph, Ali Luke, Mark Webster, Sharon Gourlay, Dominic Wells, Nate Shivar, Erik Emanuelli, Nicholas Scalice, Brian Lang, Ashley Faulkes, Glen Dimaandal, Mi Mauba, Ron SelaEric Siu, Devesh Sharma

To view a specific response, just click on the name of the blogger!

Tor Refsland

Nowadays it has become a trend that people believe that everyone can take their passion and turn it into a business online. And it’s true. Even a chimpanzee with a VISA card and a laptop can buy a domain name.

However, what most people fail to understand is that creating a blog or website doesn’t mean that you are running a business… at least not a profitable one.

Even though it’s important that you are passionate about your online business, it’s even more important that you can deliver great value that people are not just willing to pay for, but actually paying for.

Long story short, in my first year of blogging I had been featured on 100+ blogs, won several awards and built an email list of about 3000+ people. Sounds kind of cool, right?

It was not. I actually felt like a total fraud. Why? Because my peers and the influencers I knew perceived me as a success, but I knew that I wasn’t earning the money I felt that I should compared to the hard work I had put in.

So what did I do?

I narrowed down my niche and pivoted from productivity to helping people to network with influencers and position their brand so they can attract the right clients. This included the following steps:

1. Narrowing down my niche
2. Finding my unique value proposition (why people should choose me)
3. Positioning my brand
4. Getting coaching clients
5. Building a highly targeted email list and launch my product

You might be thinking, “Okay, Tor. That sounds cool and all that. But did that really work?”

Good question. Judge for yourself. I got testimonials on my blogger outreach skills from big influencers like Evan Carmichael, Yaro Starak, Jon Morrow, Jaime Masters (Tardy) and John Lee Dumas. I built a coaching business from 0 to $3000 per month in less than 3 months. How did I do that? By using blogger outreach to turn cold leads into paying clients.

In 3 months I built a small, but highly targeted email list from scratch on about 840 people. Then I used something I call the “pre-free technique” to create an awesome free course for them, over deliver like crazy, and then sell them a premium course at the end. The results?

I just finished my launch using the pre-free technique, and it resulted in $6000+ in sales.

In addition, I managed to get featured on 158 top blogs in 14 months. This year I am going to be interviewed on the world’s biggest entrepreneur podcast, John Lee Dumas’s EOFire. And I will be featured in a book together with the best bloggers and marketers in the world, including Seth Godin, Brian Clark, Chris Brogan and Yaro Starak.

As Albert Einstein said: “Insanity is doing the same thing over and over again and expecting different results.”

Are you not making the money you want in your business? Then you need to pivot and make some changes.

Matthew woodward

The biggest challenge to starting a profitable blog from scratch is the sheer amount of time and hard work that is required to get it off the ground. Often people are under the illusion that blogging is a quick and easy way to make money online which couldn’t be further from the truth.

You typically find that people are so blinded by the illusion of riches, they very quickly get demoralized when 6 weeks in they haven’t made a single cent. Instead, it’s better to forget about the money entirely and focus on getting your first 100 subscribers, which will be nothing short of brutal hard work to achieve.

All in all, there is no substitute for hard work and sheer determination.  That is what separates the cream from the crop.

Zac Jonhson

Starting a blog is easy. Running a successful, high-traffic and profitable blog it not. The process of launching and site and making it successful and profitable is something many bloggers have to struggle with. However, the best way to find success with a blog is to make sure you have a proper foundation and focus in place from the beginning. This is something I lay out in detail in this guide and that I will summarize in 3 simple steps below. 1. Choose a very tight niche focus for your site and know your audience
2. Create high-value content that also has a call-to-action within each post
3. Focus on your content promotion once your blog is live with content The area where bloggers continue to struggle with is the monetization, traffic and outreach part. The important thing here to remember is that there are over a billion active sites on the internet, and over 300 million of them are blogs. So, why is your site any different?

If you want to compete in the world of blogging and make money with your site, you need to focus on building high-quality content on your site, that allows for high-quality sites to link back to it. At the end of the day, this is going to determine the success of your site and how it ranks in the search results.

Hernan Vazquez

I think that one of the most important part, and one that many marketers fail to do, is to set up a detailed plan and objectives when it comes to making their blogs work. Questions like:
– “Is this going to be a small niche affiliate website?”
– “Or do I want to turn it into an authority blog?”
– “What is going to be my target audience?”
– “What are their biggest pain points?”
– “How can I better segment my target audience and talk to them more directly?”
– “What are the sales funnels that I’m going to have behind the free content of my blog?”
– “Is there an exit strategy? If so, how much do I need to be making with my blog before selling it?”
All of those questions will help you determine pretty much everything you need to do from scratch. For example, if you’re planning to turn your blog into an authority website, there’s no point in registering a domain like “best-sciatica-creams-reviews.com”, but rather come up with a brand.
This will also help you knowing which tools to get. Should you go for every gadget and tool out there? Or will basic hosting, plugins, and an autoresponder do? What is your initial budget? How much time will you dedicate to your blog per day? Are you doing everything yourself or outsourcing?

Tom Hunt

The biggest challenges to starting a profitable blog are:
 1. Being consistentIn order to receive results, you must commit to creating valuable content over a period of years, not months. Therefore, you need to build a system that enables you to maintain a regular posting schedule with other resources taking on some of the lower $ value tasks that you either don’t enjoy or a not good at (or both!). This system will ensure consistency and ultimately success.
2. Picking a nicheThousands of blogs are started every day. We all have an almost unlimited amount of blogs to read. Therefore, you must select a narrow niche in order to connect effectively with your readership. Don’t just be a fitness blog, be a weightlifting blog for 35-45-year-old women based in the UK.

Gina Horkey

I think that people underestimate that a successful or profitable blog takes time and you need to treat yourself like a paying client, even when you’re not. I.e.

1. Have a high standard for excellence in the content that you put out,
2. Post new, quality content consistently and
3. Lastly, you need to promote the heck out of it!

Writing/publishing is only 10-20% – the other 80-90% involves promoting it to get eyes on your site! Then give those visitors a reason to stick around and come back.

Tyler Cruz

It really depends on your definition of profitable, as technically $5 a month could be profitable… In any case, just as with mostly anything online, monetizing a blog or website is not the challenge. That is the easy part. The hard part is always building a loyal audience.

So how do you do that? Well, for a blog it’s really all about good, refreshing, unique content and post frequency and consistency.

I can’t tell you how many people I’ve seen try to start up blogs over the past decade, all who were extremely optimistic in the beginning, but then give up a few blog posts later when they realize nobody is reading their content.

Try blogging consistently for a year before you decide to pull the plug – if you expect success as a new blogger after only a few weeks, then you’re likely going to fail.

Andy Crestodina

Great question. Let’s break it down…
1. The biggest challenge for building revenue is building traffic
2. The biggest challenge for building traffic is building / promoting content
3. The biggest challenge for building / promoting content is having a clearly defined mission
If you don’t connect all of the dots and begin with the end in mind, you’ll never get the content that drives the traffic that drives the cash. So be strategic. The first step in the process is to create your content marketing mission. Fill in these blanks, write it down and hang it on the wall in front of you.
Purposeful content guide
Now, everything else you do in marketing will focus like a laser on the one thing (purposeful content) that gives visitors a reason to visit. Once you’ve got the visitors, everything else is possible.

Patrick Coombe

This is a great question, starting a profitable blog from scratch is not easy. One of the most important directions I would give someone who is interested in doing this is to find a niche that they are passionate and knowledgeable in. For example, I am really interested in (other than SEO and blogging etc.) PC components, networking, and technology. I enjoy doing this, so naturally writing about it comes rather easy.

Back to your question, one of the biggest challenges is overcoming that initial “hump” of being new. It is really hard to get exposure if you don’t really have a name for yourself and if your blog doesn’t have a lot of authority

With that said, my best advice is to just dive right in there and start blogging. If you don’t have credibility, start by creating some for yourself. This might come in the form of doing a few favors for people or just writing a small eBook.

Now to the income portion of things. There are a few ways to generate income:

– Affiliate sales
– Selling your own products (eBooks, actual products, etc)
– Selling ad space
– Consulting

Just to name a few. You can also use a combination of these methods. Its kind of a catch: you want to create a popular blog that people trust, but people don’t generally trust websites that have tons of affiliate links and lots of ads. So you’ll have to find that sweet spot in the middle. Always be sure to disclose this in your privacy policy or in a note at the bottom of your website.

Other forms of monetization aren’t so obvious. I monetize my blog in more subtle ways. For example, by writing about SEO and internet marketing, a lot of people looking to learn more about the industry visit my website and contact me for consulting. This might come in the form of a quick $150 job or could turn into a massive monthly recurring SEO contract.

But this didn’t happen overnight. It’s very hard in the beginning opening your analytics in the morning and seeing “zero visitors.” Keep at it, blog about quality information and people will come.

Ryan Biddulph

Making money my prime driver was the biggest challenge to creating a profitable blog from scratch. Because money responds to value. Not money. Money flows through people. People will buy your eBooks or hire you – in essence, making your blog profitable – if you provide them with value. But since I obsessed over making money with my blog for many years I was trying to communicate with an inanimate object. Not good. I turned things around by starting from scratch, deleting my old blog to create Blogging From Paradise. Except this time I was armed with invaluable experiences.

I blogged to have fun. My creativity skyrocketed. Made friends with blogging big dawgs. Promoted my blogging success and boosted my profits.  Blog for fun! The value and influential friends and profits flow your way more easily if you blog your fun.

Ali Luke

I think the biggest challenge is giving in to overwhelm. So many bloggers quit after a few weeks, months or even years — potentially not long before they’d have started to see success.
 It can feel like there’s so much to do in order to build a profitable blog. If you’re not a very technical-minded person, it’s easy to procrastinate on that side of things — and if you’re not naturally a writer, then the sheer amount of content you have to produce can seem daunting.
Over the past eight years of blogging, freelancing writing, selling eBooks and developing a membership site, I’ve done a ton of things that I once had no idea how to do! The whole way through, I’ve tried to focus on what I need to learn next — in the early days, that was stuff like “how to buy a domain name”, now it’s stuff like “how to improve retention rates on my membership site”. A dig around on Google will always throw up helpful articles and tutorials.
Just take it step by step. Make sensible, clear, time-bound plans (like writing one post a week and developing one piece of big content every three months) to keep you on track. Don’t compare yourself to other bloggers — they have a different set of skills and life circumstances from you. Just keep moving forward, step by step. And don’t give in to overwhelm.

Mark Webster

The biggest challenge is almost always a lack of focus. New bloggers should focus entirely on activities which will move the needle and generate income. Writing new blog posts, collecting emails, promoting products are all important.
Things such as logo design, page speed optimization, home page design and other such things are not going to move the needle when you are just starting out. They quickly become distractions and new bloggers should not worry about these until they have a large and profitable site. Only then does it make sense to do these 1-2% optimizations.

Sharon

I think the biggest challenge in starting a profitable blog is figuring out the right things to focus on and then staying focused on them. That might sound easy if you have never created a blog, but there are so many different options about how to go about everything that it’s easy to become overwhelmed or to focus on the wrong things.
My recommendation is to always have a strategy – and keep to it! Don’t just play around in the dark but take the time to educate yourself and make educated decisions about everything to do with blogging. Don’t work on any task unless it has a purpose that relates to your goals and strategy.
Most importantly, make sure you are learning from the right people who measure success in the same way as you do. The biggest mistakes I made was following the advice of the wrong people.

Dominic Wells

The biggest challenges to starting a blog from scratch are not knowing exactly what to do. With so many different strategies available, and so many people teaching different methods (most of which actually do work), it can be hard to put your head down and get started.
Paralysis by analysis is the biggest killer of beginners in my mind.

NAte Shivar

Staying consistent & focused on your core audience for a long (1+ years) period of time. Like any other skill, marketing a website takes time to develop. Finding channels, topics and messages that work takes time, and so many people give up right before things could take off.

Erik Emanuelli

When I started blogging, I thought I would be able to reach success without showing my face and telling my name. I was “hiding” behind a nickname. Luckily, I found out just after a couple of months that I was wasting my time. Building your online presence is among the first and most important steps to do when you start a blog from scratch. This includes creating social media profiles, interacting with your audience and creating connections with people inside your market. I find the latter as the first and most imperative thing to do while working online. The relationships you nurture can bring many benefits, such as traffic, knowledge, and mentions – and sometimes, great friendships!

Nicholas Scalice

The biggest challenge with starting a profitable blog from scratch is getting traction early on. I think a lot of this has to do with expectations.
Your brand new blog is not going to start making money overnight. You need to focus on producing high-quality, original content for many months in most cases before you see positive results. So, in many cases, we are our own worst enemies if we approach these types of projects without the correct mindset.
Focus on delivering value, and if you are consistent in your efforts, you will see success.

Brian Lang

From what I’ve seen, one of the best ways to use blogging to generate income is to start with something to sell and use blogging as a means to generate traffic and brand awareness for your business. Companies that focus on what they are selling first seem to make a lot more than on average than people who start blogging first and then figure out what to sell later.

For solo bloggers who want to monetize with advertising or info products, it takes a ton of commitment, dedication and hard work. You have to be committed enough to keep working and not quit. Most people will give up at some point along the way, but it’s the people who work the hardest and keep at it that ultimately make it. But bloggers should definitely put a lot of thought into monetization up front before even getting started.

Ashley Faulkes

There are a lot of ways to make money with a blog or website, but some take a long time (are you prepared to wait) and some are not right for you in the first place.
So, my recommendation is to figure out:
– How urgently you need to make money
– What skills you can bring to the table (and possibly offer as services)
– What interests you the most
It will be a combination of these factors that help bring you to a decision.

Glen Dimaandal

The biggest challenge in my experience is getting an initial set of readers to visit your site. It can be pretty demotivating when you’re pouring your heart and soul into articles that nobody seems to care about.
I found out that having a network of acquaintances and friends of like-minded people can really help. These are the folks who are more likely to form your initial reader base. They’ll also be the ones who’ll spread the word about your blog and share your content on social media.
In the case of my blog, I didn’t have it until I had a lot of friends in the SEO community. Instead of blogging and trying to attract readers, I built a network that demanded me to blog — so I did. These days, my blog drives more than half of the leads that sustain my digital marketing.

Mi Muba

The biggest challenge to start a blog to earn money is clarity, yes clarity. It means you must be fully clear on:
1. What to sell,
2. Who to sell to and
3. How to sell
If you are clear on these three points you can easily start a money blog and earn income with it.
The answer to the first question “What to sell” should be a product or service that is unique and has an attractive price with offering benefits more than its peers available in the market.
The answer to the second question “Who to sell to” is to those who really need a product or service you want to sell and you can access them without much effort.
The third and last question “How to sell” requires creating a sales funnel to first win the trust of your blog readers, then offering them freebies and finally premium products or services to solve their problems permanently.

Ron Sela

You could have unlimited expertise, vigor, or time you have on your hands; nothing guarantees success. In reality, starting a blog that really generates a sizable profit is very difficult and time-consuming. Because these are very real challenges, very few blogs actually make it big and provide creators enough income to use them as a career- and in the end, most bloggers end up throwing in the towel. The biggest problem by far that bloggers have is a lack of an audience to read their blog and comment on their articles: It can be frustrating to wait for blog posts that never come. Instead, try writing comments on other industry leading blogs that other bloggers can appreciate, and they might come to your blog. Then, respond to questions, ask questions and write awesome controversial topics. The second biggest issue that bloggers have is being resistant to advertising and social media marketing: Advertising puts together the pieces that you can’t, giving you viability that you desperately need to make money and build a following. Jump in on social ad platforms like Facebook and Twitter, and get your friends active too. The third biggest issue that bloggers have is when they forget about promoting their agenda or their products, instead getting sidetracked by the features that a blog offers: Your blog must be clear and to the point. This is how you retain viewership. Think about why you’re blogging before you write and post. Plan out your theme, plan out your content, and plan out your topics, and then start working. Believe it or not, blogging, writing, editing, planning, and designing are full-time jobs. Bloggers that make it to the point where they really start making income have a gift, have done their research and haven’t given up (even when success seems impossible).

Eric Siu

The biggest challenge is staying consistent and motivated. Content marketing is a 12-18 month journey to really start to see the needle to move.

Devesh Sharma

@wpkube
http://wpkube.com

Devesh Sharma

It would be to keep writing posts and pouring money for first months, even though you’re not making any money.
In order to build a successful business, you need to put a lot of hard work, even when that site / business is not generating any money.
 
There you have it!
Like most of the contributors mentioned, starting a profitable blog really isn’t easy and requires a lot of work and consistency. If you’re able to consistently produce high-quality content and promote it like crazy, you will eventually find success.
Thanks again to the bloggers who took the time to write these awesome responses!
What are some of the challenges you have run into in the past trying to start a profitable blog?

Boost Your Traffic: 11 (Free) Methods To Promote Your Blog Posts

Boost Your Traffic 11 Free Methods To Promote Your Posts

Have you been struggling to get your articles seen and read?

This is the case for thousands of bloggers who put tons of effort into creating amazing content, but then get disappointed when their post only gets seen a few times and then disappears.

This is extremely frustrating and is often the reason people get discouraged from blogging. The truth is: more than

The truth is: more than 2,000,000 new blog posts are written every day.

Consequently, making your content stand out from everything out there is arguably the hardest and most important part when starting your blog. no matter how good or how valuable an article is, it is worthless until it gets seen by the right people.

No matter how good or how valuable an article may be, it is completely useless until it gets seen by the right people.

content promotion cartoon

That’s why you need to push to get your content in front of your target audience and start getting your blog read by actual people.

If your content is good enough, this will naturally lead to it being shared, gaining authority and eventually ranking for various long-tail keywords.

This guide will go through 11 different methods you can (and should) use regularly to start seeing a significant increase in your blog’s traffic.

1. Guest Blogging

This is one of the most common & popular methods that marketers use to promote their blog posts since landing a single guest post on a popular blog can dramatically help your blog take off and get the attention it deserves.

It’s simple: you offer to write an article for a popular blog in the same niche as you.

Once it gets posted, your blog will gain tons of exposure and plenty of new readers. Here’s how to go about this:

Finding Relevant Blogs

First off, you need to find blogs that have the same target audience as you – if they don’t, your content will be irrelevant and a guest post won’t help you get anywhere.

One way you can use to find relevant blogs is by going through popular blog directories and searching by category.

Finding guest posting opportunites with blog directories

Browse through the blogs listed under your category and look for popular blogs that you think you could write for. If you aren’t a very good writer, stick to smaller blogs until you feel more confident with your copywriting skills.

Here are some popular blog directories:

Coming Up With a Great Idea

Before pitching your idea to the author, you want to make sure that you have a worthy post idea to suggest.

Look through their recent content and think of a post idea that they would be excited about and would want to have on their blog.

Come up with at least 3 good content ideas to suggest for each blog you would like to write for. You also want to make sure that your content is original and new

If your post is a generic topic that’s been covered over and over again, you might as well forget about being featured right now.

Pitching Your Post Idea

Once you’ve come up with original, relevant and exciting content ideas to pitch, it’s time to actually reach out and get in contact with the writer of the blog you want to get featured on. Here is are some key points:
  • Introduce yourself and your work
  • Compliment what they do
  • Pitch your guest post ideas and the major key points you would talk about
  • Explain why your post would bring value to their blog
  • Be polite, proper grammar

It’s better to interact with the author on their blog and on social media beforehand, but if you choose to make your first impression by email – make sure you seem professional.

Take your time to write a great pitch email since it could very well be the deciding factor on whether you will get featured or not.

Also, remember to keep it short. Most bloggers are really busy and don’t have a lot of time dedicated to reading emails. Get to the point quick and make your email as interesting as possible.

Here’s an example of a template you could follow when writing your email:

Template for a guest post pitch

Also make sure to quickly summarize each of your post ideas with a couple of bullet points about the core components of the article, and a good potential headline.

2. Being Active on Social Media

Social media has come sure come a long way.

Where it stands, it’s one of the best ways to promote your blog content online for free. In fact, over 2.3 billion people have active social media accounts, and internet users have an average of 5.54 social media accounts per person.

There’s no denying the fact that social media is huge.

Depending on what niche you are blogging about, the social networks most important to you will vary – you need to find out which social network your target audience hangs out the most.

You should also consider how many social media users are active on respective networks (taken from an infographic by Search Engine Journal):

monthly active users of top social networks

By working on building a significant following and always sharing your content, social media can really help you drive qualified traffic to your blog posts.

Here are some things to keep in mind:

Getting Started…

For social media to be worth anything in terms of promotion, you first need to build a reasonable following.

The first obvious step is to completely fill out your profile with at least a profile picture and a cover picture, and a bio that describes you and links to your website.

Twitter profile with good pictures and bio

Blogging Wizard (which by the way has great content if you’re trying to start a blog) has a clean twitter profile: visually appealing pictures and a good attention-catching bio that will motivate users to click through to the blog.

Then, start integrating links on your website and in your author bios. If you have no traffic coming to your blog, a good way to get followers is to find relevant accounts to follow.

A lot of people will follow you back – if you’re following relevant accounts to your niche, it isn’t unlikely that they will visit your blog.

Knowing Your Target Audience

The best way to get attention from your target audience is to talk about things they’re interested in.

A good way to do this is by creating a persona for your target audience – this means creating a model of what the ‘ideal’ or average reader is for your blog.

Here’s a template that you can use to create your audience’s persona:

Buyer persona

If you pay attention to all these details when writing posts for your social media account, you are sure to get good interaction from your followers and sometimes lots of shares.

The goal is to craft interesting posts that offer a solution to one of your persona’s recurring problems or conflicts.

Engaging with Popular Influencers

Firstly, you need to identify the top influencers in your niche  (an influencer is a specific target that you know has the power to influence your business).

In this case, you’re looking for other bloggers who have a large following of mostly people in your target audience. Find the top influencers in your niche and start paying attention to them very closely – show that you are paying attention to their posts by commenting or sharing their posts and by starting conversations with them whenever you see the opportunity.

If you do this regularly, you will start being noticed by these authority figures in your niche and they might eventually return the favor and share your content.

Even if they don’t, doing this still creates valuable business relationships that will come in handy in the future.

Once you know someone, landing a guest post or some sort of collaboration is much more likely then if you’re a stranger to them.

Participating in Conversations

Whenever you can, engage in conversations and talk to your target audience. If you do this regularly and add value to conversations, people will like you and often follow your profile.

On twitter, a great way to do this is to participate in twitter chats. Twitter chats work by using a specific hashtag for the chat and then replying to the original post.

engaging in twitter chats

Here is a great resource for finding twitter chats relevant to your niche that you can engage with. If your happen to have a relevant piece of content to the topic of the chat, you can also jump on that opportunity and share it to drive traffic to your blog.

Be Interesting!

The key to generating a significant following on social mind is to be interesting and make people actually like you.

This won’t happen overnight – you need to be constantly engaging and posting good content if you really want to leverage the true power of social media.

There’re many different things you can do to be more interesting:

  • Ask questions that incite conversation and discussions
  • Share interesting & relevant facts or information
  • Retweet or share successful posts from your influencers
  • Post interesting or funny images relevant to your niche
  • etc… Be creative!

Since you should be regularly sharing your blog posts on your social media accounts, you want to make sure that your content is interesting and valuable.

In fact, 94% of users consider the value and utility that the information they share will have for their audience. The better your content is, the more it will get shared.

3. Outreaching to Top Influencers

Engaging with the top influencers in your niche is something you should always focus on doing.

A single share from a relevant blogger can drive tons of targeted traffic your way and can really help you get that exposure you’ve been struggling to get.

Don’t start emailing every blogger in your niche to share your content yet!

The truth is – bloggers get tons of emails like this a day and frankly don’t really care. If you want to see any actual results with your outreach, you need to do it professionally and have a good strategy.

Getting a lot of emails

Here’s a rundown of the important steps:

Getting Noticed Prior to Doing Anything

Comment on their blog posts. Engage with them on social media. Bloggers like helping out their readers and they will be happy to answer your emails if they recognize you.

You have a much better chance of succeeding with your outreach if you take the time to connect with your target first and aim to actually become friends with them.

Remember that the goal isn’t to get a single share from your influencer but to build a business relationship where you can help each other back and forth over time.

Good luck becoming friends with someone by asking them for a favor immediately!

Doing Something (Or Multiple Things) For Them

Since you are the one who is in need of help and not the other way around, it’s good practice to help them before asking them to help you. Here are some examples of what you can do:
  • Sharing their blog posts on your social media
  • Linking out to their content in your posts
  • Mention them in your posts
  • Give them a free trial to your product
  • etc…

If you can combine these and show that you’ve done a lot for them, bloggers won’t mind helping you out by sharing your content or giving you a backlink.

Personalizing Your Email

Since bloggers get so many automated outreach emails, it’s important to make sure that your email stands out. Talk about them – ask a question about of their posts, compliment their work…

By doing this, you let them know that you aren’t a bot and that you actually took the time to write your email. If you don’t do this, you’re at high risk of just being ignored and not getting a response back.

Good personalization for outreach email

This is an awesome example of how you can personalize a quick outreach email. Not surprisingly, his content was shared by 4 out of 8 of the influencers he sent this email out to.

Successful Outreach

Asking For Your Content to Be Shared

Once you’ve personalized your email and have done a couple favors for them, you can ask for help back. The best way to do this really depends on the approach you’re taking with your outreach.

The key is to not sound desperate when asking and just to be casual about it. Make sure you’re not forcing it – if you don’t have the opportunity to ask in a certain conversation, don’t rush it and just wait for the next opportunity.

Email exchanges with influencers in your niche is never a waste of time since having good connections is the foundation of building a business.

example of great email outreach

In this great example from JeffBullas, not only does he open with a killer intro that really kicks off the tone for the rest of the email but the way he asks for his content to be shared is also on point.

He doesn’t specify how he wants his content shared – that is entirely up to them and you should be happy with anything you can get.

He also gives a reason why sharing his content would be beneficial to them: “help make them [his readers] aware of some of the great internet marketing content”.

Featuring Influencers In Your Content

This is by far one of the best ways to get high success rates with your email outreach.

Talk about some of your the top bloggers in your niche in your posts and let them you about it – people love sharing content that says something positive about them.

This being said you can also do mega-posts where you feature a bunch of top bloggers and reach out to all of them.

These kinds of posts have been known to drive huge amounts of social traffic when the content is good and the outreach is planned and executed well.

Here are some ideas for these kinds of posts:

  • Expert roundups (Ask a good question to the top figures in your niche and make a round-up post with all of the experts’ opinions)
  • “Top 11 best articles on…” (Sum up your favorite content about a topic and let the writers know they made the list!)
  • etc… Be creative!

For example, this expert roundup post on Time Management Chef resulted in over 1500 social shares and more than 20000 page views… not bad!

Expert roundup post example

You can build your blog readership solely through email outreach if you really take the time to research and prepare beforehand. Remember, bloggers get tons of emails like yours daily and you have to stand out if you really want your content to be shared.

4. Being Active on Forums

Forums are huge targeted communities of people online. From a marketer’s point of view, that’s a gold mine. However, since forums have been repeatedly exploited over the years, driving traffic from forums isn’t as easy as it used to be.

Don’t get me wrong – if you go about it the right way, forums can still be a great source of traffic for your new blog. Here are the key things you need to know about generating visitors from forums.

Setting Up Your Signature

Your signature on forums is showcased under every post or comment that you write on that forum. This is the best place for you to promote your blog: create a signature that will get seen and that convinces readers to visit your blog.

Here’s an example of a good signature that I found by quickly browsing WarriorForum:

Example of a good forum signature

The image catches readers’ attention, and there’s a clear incentive to click on his link. By using a signature like this, you drive some targeted traffic from all forum posts you comment on without having to spam your link everywhere.

Answering Relevant Questions

Now that your signature is set up, it’s time to start being active in the forum’s community and participating in threads that you can contribute to.

Make sure you write valuable responses and try to be as helpful as possible. The more trustworthy and knowledgeable you are, the more attention users will pay to your profile and signature.

If you happen to have blog content that can answer someone’s question, you can discretely post a link with anchor text in your response – just make sure to not abuse of this as you might get in trouble with the admins.

Start doing this regularly and you will get a steady flow of forum users visiting your blog and reading your content.

5. Providing More Ways for People to Share Your Content with SumoMe

Since social shares can really boost your traffic, it’s important that you make your content as easy to share as possible.

SumoMe free tools to grow website traffic

SumoMe offers one of the best toolkits for growing your website and the basic features are free for life. The best part about SumoMe is how easy it is for anyone to integrate it to their site – it’s honestly as simple as it gets.

Share Buttons

Pretty much every blogger has these because they are fundamental nowadays. Just by adding these dynamic and mobile-optimized share buttons to your site, you will see your content getting shared naturally much more often.

SumoMe Share

Image Sharer

Image sharer is a great tool to add to your website if you have a lot of good images in your article (which you should). All it does is gives readers the option to share the image when it is hovered over.

Easy sharing with image sharer

Here are the results Jon Dykstra got when adding Image Sharer to one of his websites:

Image sharer case study stats

Highlighter

Highlighter is another great SumoMe feature that allows you to select parts of your content and make them easy to share. If you have a lot of statistics or facts in your posts, you can highlight them and watch your social shares go up.

getting more social shares with highlighter

Making sure your content is easy to share should be one of your priorities and thanks to SumoMe, it’s hardly a problem.

6. Sharing Presentations on Slideshare

Slideshare is a social network where you can share slide-based presentations about various topics.

Given the fact that Slideshare gets more than 60 million unique visitors a month, it’s hard to deny the impact that it could have in terms of driving traffic to your blog.

If you regularly spend time creating good and informative presentations, you will start getting a constant flow of new visitors to your blog.

Slideshare recent posts

First off, you need to pick a topic relevant to your blog that you can share some expertise on. You will need to research the subject you pick and find the abolute best information to include in your presentation.

Then, you need to make a visually appealing presentation that compiles all the best information about the subject. You can do this by finding good looking powerpoint templates (and customizing them with your own images if possible).

The better your content, the more traffic you will generate (as with anything in content marketing).

7. Anwsering Questions on Quora

You’ve probably heard of Quora before if you tend to ask questions to search engines. It is a huge community where people can “promote knowledge and ideas” about any topic you could possibly think of.

Sign with "your career" stenciled on. Sign's original reflective white texture used in text for realism.

Quora has now reached 100 million monthly visitors and can really help drive traffic to your website if you start being an active and helpful member.

The first step is to sign up and create a nice and complete profile. Make sure that you include a link back to your blog in there too.

Gabriel quora profile

Then, start following the topics most relevant to your blog and start answering questions. Only post valuable answers and link back to some of your blog content if applicable.

People will trust you more based on how helpful your answers are, so make sure to take your time and write something you are proud of.

8. Submitting Your Blog to Directories

A great and efficient way to promote your blog is to submit it to popular website directories and get authority links. Directories categorize websites and blogs based on what the content is about.

Not only can they help refer people to your blog, they also provide high authority backlinks to your site which helps improve search engine optimization.

Here are some well-known directories that you can submit your blog to:

Some of these directories are really strict and getting approved can take a while, but the authority it brings to your blog is worth it.

9. Regularly Commenting on Relevant Popular Blogs

If you’re serious about growing your blog, you should already have identified your biggest potential influencers and should constantly be trying to connect and network with them.

One great way to go the extra mile is to regularly comment on their blog posts when they come out and really get your name out there.

Make sure to be as friendly as possible and engage in conversations with the author whenever possible. The more you are recognizable to them, the better chances you have at getting in their inbox and landing some great opportunities.

Commenting on popular blogs

The format you wanna use is quite simple

Always open up your comment by complimenting them and personalizing the article – showing that you read it and appreciated it.

Then, make your comment worth something: tell a story or an experience you had related to the topic or share some more information about it.

10. Outlinking to Other Blogs

I always link out to other useful blog posts from different bloggers in my content because of the many different benefits it can have.

Not only will it make your site a more valuable resource, there’s significant evidence that external linking has a positive effect on search engine optimization.

Reboot conducted a 5 month research on the effect of outgoing links on search engine optimization and here’s what they concluded:

Outgoing relevant links to authoritative sites are considered in the algorithms and do have a positive impact on rankings.Reboot

Doing this also encourages people to link back to your content, and helps you get noticed by other influencers in your niche.

To sum it up, outlinking can be really beneficial in the long run and is definitely a practice I would recommend to adopt.

11. Lastly… Creating Longer & Better Content!

Considering the amount of content created on the internet everyday, it’s getting harder and harder to stand out.

If you want your blog to be seen, you need to start writing longer and more valuable posts that really benefit your readers.

SerpIQ conducted a research examining the SERPs for thousands of keywords. Here’s what they found:

Average content length of top 10 results

There’s a clear trend that longer content results in higher Google rankings.

You should be aiming to write at least 2000 words for each post – this will not only help you land better rankings, but it will also result in your content getting significantly more social shares.

Number of shares in terms of content length

The better your content is, the better chance it has to be seen by a lot of people. Coming up with that many words can be really hard at times but the key is to really pack as much valuable information on the topic and organizing it in a nice manner.

Here’s how Smart Blogger puts it:

Guidelines to long content

Writing such blog posts isn’t easy and requires a lot of effort. Neil Patel (blogging legend) has a great guide on writing high-quality posts and I highly would recommend it to those who are struggling with their content creation. Long content quote by Neil Patel

Conclusion

Promoting your blog is far from easy and requires a tremendous amount of work. However, all the different methods covered in this blog post it will hopefully make the task a bit easier for you.

Remember, consistency is the key with promotion. You won’t see dramatic results overnight but if you do these weekly over a long period of time, you’ll for sure see your efforts adding up.

If you’re serious about growing your blog, I highly recommend that you subscribe to my newsletter. I share only the absolute best & most actionable advice that will help you skyrocket your online income and take your business to the next level.

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What are you favorite techniques for promoting your content? Let me know in the comments!

 

List Building Made Simple: The Beginner’s Guide to Email Marketing

List Building Made Simple Beginners Guide to Email Marketing

If you’re not capturing emails on your blog yet, you’re missing out.

Email marketing is one of the most powerful and cheapest ways to promote your blog and drive more leads to your business.

It allows you to transform a one-time visitor to your site into a life-long customer that you can keep marketing to (until they unsubscribe, of course).

As a blogger, it gives you the opportunity to develop a deep relationship with your readers and gain their trust, making it much easier to sell them products or services in the future.

Here are all the topics we’ll be covering in the beginner’s guide to email marketing:

Let’s get started!

Why You Should Be Email Marketing

Nowadays, with all the hype around social media, people tend to forget how effective email marketing truly is.

First off, the total reach that it has is practically unbeatable―there’s currently close to 2.7 billion active email users in the world, and the majority of them check their email at least once a day.

Yearly growth of active email users

Not surprisingly, email marketing is also the traffic source with the highest return on investment―on average, each $1 spent on email marketing returns $43.

Still not convinced?

There’re plenty of statistics that back up the importance and efficiency of email marketing:

  • Email conversion rates are three times higher than social media. (Source: McKinsey & Company)
  • 91% of consumers check their email at least once a day. (ExactTarget)
  • 89% of marketers say that email marketing is their primary tool for lead generation. (Source: Mailigen)

They say that for every subscriber on your mailing list, you should aim to make 1$/month in sales. On that basis, you could be earning a 6-figure salary with an email list of just 10,000 subscribers.

Not bad!

Now that you understand the importance of email marketing and why you need to start building your list, we can talk more about implementing it into your site.

Setting Up Your Email Marketing Service

Before you can start building your list, you need to sign-up to one of the many email marketing services out there.

Essentially, these services enable you to send mass-emails and keep track of all your subscribers in one place. On top of that, they also allow you to automate some of your marketing by giving you the option to program emails ahead of time.

I recommend Drip to all my readers since it provides all the latest marketing automation technology at just a fraction of the cost of similar services. I can safely say that in my opinion, Drip is the absolute best email marketing service out there.

Drip logo

One of the key features that makes Drip so unique is Workflows. Using Workflows, you can easily set-up world class automation for your email list in a simple and clean visual interface.

Drip visual workflow

Although your automation probably doesn’t need to be as complicated as the one illustrated above, it’s nonetheless a great feature to have to save time and make your list more valuable.

Some other email marketing services worth mentioning are:

Once you’ve signed up to one of these services, it’s time to learn how to capture emails on your blog and start actually building your list.

How To Start Building Your List

Before you can start building your email list, you need to have some traffic incoming to your blog.

I won’t be talking about getting traffic in this post since I’ve already covered the topic in depth inside my guides on making money blogging and promoting blog content.

However, even as you’re just starting out, it’s a good idea to plan out your email marketing strategy so that you can begin capturing emails when traffic starts rolling in.

Here’s what you need to do in order to start collecting emails and transform your readers into active subscribers:

1. Create An Irresistible Offer

The most efficient way by far to capture emails is by using lead magnets.

Simply put, lead magnets are basically a bribe that you offer your visitors in exchange for their email. Here are some examples of good email opt-ins pages using lead magnets:

Example Lead Magnet Business
Example Lead Magnet Coupon

A lead magnet can be really anything that you can offer to your website visitors. Here are some ideas:

  • Step-by-Step Guides
  • EBooks
  • Free Shipping
  • Free Trials
  • Templates
  • Checklists
  • Free Consultations
  • Coupons
  • etc…

The key to making a good lead magnet is finding out what your website visitors really want.

The best way to do this is to research more about your target audience and coming up with your website’s buyer persona.

Developing your buyer persona

A buyer persona is basically the ‘ideal’ person to represent your target audience as a whole. Creating buyer personas can help you figure out what your target audience really wants, and can help you create better, more relevant content.

Here is a template to help you create your own buyer persona:

Buyer persona

Another thing you can do to find inspiration when creating your lead magnet is spying on your competition.

Odds are at least one of your competitors will be using lead magnets with their opt-ins, so you can see what’s working for them and learn from it.

Learn more about how to create an efficient and high converting lead magnet: List Building on Steroids: 7 Types of Lead Magnets That Work Amazingly Well (And Examples)

2. Implement Your Opt-In On Your Blog

At this point, you have a good lead magnet that your audience will want badly enough to exchange their email for.

The next part is making sure that our visitors are actually presented to it in the best way possible.

Using pop-ups is the most popular way people integrate their lead magnets because it works. The problem with pop-up ads is that you’re interrupting the readers browsing and they might not like that.

In fact, 70% of Americans say they get annoyed by irrelevant pop-up ads – this means you need to be offering them something worth their while to make up for interrupting them.

Although it is intrusive, integrating a pop-up email opt-in can dramatically increase your conversion rate.

For example, blogger and crafter Nikki McGonigal experimented by implementing a pop-up email form rather than a sidebar form. This was the pop-up she used:

Nikki McGonigal Opt-in

This resulted in her getting 1375% more sign-ups than from the sidebar form. Imagine if she was using a quality lead magnet! These were her stats after 8 months:

Sidebar Form Vs Pop Up 1375 Increase

Even though some readers will find your pop-ups annoying, it’s a worthy sacrifice to exchange for super fast list building.

Plus, it’s been found that adding relevant pop-ups to your website barely has any effect on your site’s traffic and bounce rate (visitors who view only one page and leave).

Another way to integrate your lead magnet is within your content. Here is a great example of something like this in action:

Lead Magnet within main content

Email opt-in within content

Doing this takes a bit more work however because the lead magnet needs to be very relevant to the content of your article, so you will most likely need multiple different lead magnets which can be hard to manage.

In the example above, the lead magnet used was a cheat sheet version of the whole post.

A free and simple way to start integrating email opt-ins to your site is the WordPress Plugin ‘SumoMe’.

SumoMe

SumoMe is basically a complete toolkit to grow your website. You can use it so set up pop-up forms, top bars, and many other cool features. Although full access requires a monthly subscription, they offer a free version for all of their tools.

They also provide super easy integration with most big email marketing software, so you don’t need to know a single line of code to integrate this to your website.

3. Split Test Your Opt-Ins to Get The Best Results Possible

You should always be trying new things and split testing to make sure you’re getting the highest conversion rate possible on your email opt-ins. If you haven’t heard of A/B Split Testing, it’s not as hard as it sounds.

How AB Split Testing Works

It’s pretty straight forward – you send some of your traffic to Version A of your website and some to Version B.

Then, whichever is converting better is the winner. You can keep split-testing practically forever as there’s so many different little things you can split test that can affect your conversion rate, such as:

  • Lead magnet
  • Headline text
  • Colors
  • Button text
  • Removing or adding fields to your form
  • etc…

You only want to split test a single change at once so that you have a constant variable to compare too. For example, a blue button vs an orange button while the rest of the opt-in is the exact same.

That way, you can actually see what changes are boosting or decreasing your conversion rate.

If you are making visually appealing email opt-ins with tempting lead magnets, you will be able to convert a good amount of your website visitors into email subscribers and hence quickly build up your email list.

Warming Up Your List

Ok, so you have your email list.

Now, I should start sending them emails filled with affiliate products right away, right?

No. Right now, your list is cold – your subscribers probably just heard of you and still don’t completely trust you.

That’s why you want to spend some time actually sharing good content to your list for a while and make them like you.

Warming up your email list

If you warm up your list efficiently, you will not only build trust and get constant open rates on the emails you send out but you will also sell your products much easier because your subscribers will actually like you, rather than the email seeming like some SPAM ad.

The first goal is interest. You wouldn’t ask a person to marry you on the first date, would you? This applies to cold traffic marketing.

Creating Emails That Perform

The truth is that most of your email subscribers won’t always open and read your emails.

If you want high open and click-through rates, you need to be creating perfect emails that will excite your readers enough to get them to visit your landing page.

Here are some important components that all successful emails share:

1. Attention-Grabbing Subject Line

Having a good subject line is critical to have for your email to be successful. In fact, 35% of email recipients open email based on the subject line alone – this gives you an idea of how important it is to have an optimized subject line.

Remember those buyer personas we talked about? This is another situation where they can come in handy.

You want to make the subject line relevant to your buyer personas’ probable problems or concerns.

For instance, if your target audience is single mothers who tend work too much and don’t get to spend as much time with their kids as they want, a subject line like “Wish you could spend more time with your kids?” could work well.

Another great way to make your subject lines more attention-grabbing is by personalizing them. In fact, emails with personalized subject lines are 26% more likely to be opened.

Not only that, they also improve click-through rates by 14% and conversions by 10% on average.

The downside to this is that you need to capture both the user’s name and email rather than just their email and this can result in lower conversion rates on your opt-in.

2. Recognizable “From” Name

Although this seems like something of minimal importance, it’s not.

With a number of commercial emails people are getting nowadays, consumers are spending less time on irrelevant mail, making it much harder to stand out even with a good subject line.

In fact, 43% email recipients report emails as spam based on the from name – that’s why it’s important that you pick a name that you readers will recognize instantly.

If your real name plays a big part in your branding and you think that you would be recognized with it, using it can make your readers feel like they are more personally connected with you.

Neil Patel constantly brands himself on Quicksprout , so when subscribers receive an email from ‘Neil Patel’, they instantly make the connection.

Integrating your name into your brand

The key to choosing the right sender name is simply to pick the most logical and recognizable name for your company.

Also, make sure that you stick with the same name and don’t try changing it – with time, people will recognize your sender name as trustworthy if you properly warm up your list and changing your name could screw that up as you won’t be under the name that they are expecting you to be.

3. Good Body Copy

It’s important to be writing effective copy in your emails so that you can properly convey why they need what you are offering.

Once again, using your buyer personas can be really helpful while doing this – you want to speak to your subscribers on a personal level and make your emails as relevant to their concerns.

A great way to do this is to adopt a conversational type of writing. Conversational content is written in a friendly tone, and the goal is basically to make it seem like the content was written specifically for your prospect.

To do this, you must be writing as if you were having a conversation with your reader. For example:

“Have you been finding it hard to …? I know exactly how you feel.”

Another great way to really engage your subscribers with your emails is by telling stories. People love about hearing stories that they can relate to – especially when the outcome of the story is where they want to be.

The solution for the conflict in your story should be the product you are promoting.

Reflect on how much this product helped you and even throw in some specific results to increase your credibility.

Writing good copy is a huge topic on its own and requires years of mastery. It’s a skill that you are going to be wanting to learn, as you will be needing it for nearly every aspect of affiliate marketing.

4. Strong Call-To-Action

Since the main goal of your email marketing is to generate leads, having a strong call-to-action is arguably the most important part of your email.

Depending on the purpose of your email, you will be using different call-to-actions. Firstly, find the main focus of your email – what is the first thing you want your subscribers to do after reading your email?

Then, use this to create your call-to-action. It’s important that it stands out from the rest of the email and that it is visually distinctive since it is the main focus of your email.

It’s also a good idea to make sure that your call-to-action is located above the fold – this means that your readers won’t need to scroll down to see it.

Here’s an example of an email with a good call-to-action:

Effective call to action email

As you can see, the call-to-action clearly stands out from the rest of the email and the text tells us exactly why you should take action and what you will get from doing it.

The button is also in a bright orange color that stands out and immediately catches the eye, which is exactly what you want when creating a call-to-action.

Conclusion

Email marketing is a very powerful tool for us marketers and should definitely be cherished.

Focus on building a targeted email list and on creating trust between you and your subscribers.

Always focus on helping your subscribers and providing them with quality content, and the rest will follow on its own.

And don’t forget: The money is in the list.

Have you been capturing emails on your website? Let me know in the comments.